How we collect, use, and protect your personal data in accordance with UK GDPR and the Data Protection Act 2018.
Effective: 16 June 2026 Last updated: 20 August 2026
EI-UNLEASHED is the trading name of Jon Manning, a sole trader based at 1 Delaval Road, Whitley Bay NE26 2NG, United Kingdom. You can contact us by email at [email protected] or by telephone on 0191 535 2954.
We are registered with the Information Commissioner's Office (ICO) as a data controller. Our ICO registration number is ZC176464. We are responsible for your personal data collected through this website and its associated funnel and landing pages.
This Privacy Policy explains how we collect, use, store, and protect your personal data when you visit ei-unleashed.com — including any sales funnel or landing pages hosted on this domain — purchase our products or online courses, book a coaching session, or join our community. It has been prepared in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
We collect personal data from you in several ways depending on how you interact with our website, funnel pages, and services. The categories of data we may hold are set out below.
| Category | Examples |
|---|---|
| Identity Data | First name, last name |
| Contact Data | Email address, telephone number, postal address |
| Financial Data | Payment card details (processed securely by Stripe — we do not store card details on our own systems) |
| Transaction Data | Details of products, courses, or services purchased, order history |
| Course Engagement Data | Progress through online courses, content accessed, completion status |
| Technical Data | IP address, browser type and version, time zone, operating system |
| Usage Data | How you navigate and use our website and funnel pages |
| Communications Data | Messages submitted via our contact form, coaching application, or funnel opt-in forms |
We do not knowingly collect any Special Category Data (such as health, religious, or political data) through this website.
We collect data directly from you when you make a purchase through our shop or funnel pages, complete our contact form, opt in to a lead magnet or free resource, enrol in an online course, apply for a coaching session, or sign up to The Empowered Leader's Circle. We also collect technical data automatically through cookies and similar tracking technologies when you browse our website or funnel pages. Please see our Cookie Policy for further information.
Our sales funnel and landing pages are hosted on the GoHighLevel / LeadConnector platform under the ei-unleashed.com domain. Any data you submit through these pages — including opt-in forms, order forms, or application forms — is collected and processed in the same way as data submitted through our main website.
We only use your personal data where we have a valid lawful basis to do so under the UK GDPR. The table below explains our purposes and the corresponding lawful basis.
| Purpose | Lawful Basis |
|---|---|
| To process and fulfil your product orders (books, digital downloads) | Performance of a contract |
| To provide access to and track progress through online courses | Performance of a contract |
| To manage and deliver your coaching session | Performance of a contract |
| To provide access to The Empowered Leader's Circle | Performance of a contract / Legitimate interests |
| To respond to enquiries submitted via our contact or funnel forms | Legitimate interests |
| To send you service-related communications (e.g., order confirmations, course access details) | Performance of a contract |
| To send you marketing communications about our courses, books, and services | Consent |
| To improve our website, funnel pages, and services | Legitimate interests |
| To comply with legal and regulatory obligations | Legal obligation |
We will only send you marketing communications where you have given your explicit consent to receive them. You may withdraw this consent at any time by clicking the unsubscribe link in any email we send, or by contacting us directly.
We may share your personal data with trusted third-party service providers who assist us in running our business. These parties act as data processors on our behalf and are contractually required to handle your data securely and in accordance with the law. The key third parties we work with are as follows.
GoHighLevel / LeadConnector — our website, funnel, CRM, and online course platform. GoHighLevel processes contact form submissions, funnel opt-ins, customer data, and course enrolment and progress data. GoHighLevel is a US-based company and may store data on servers located outside the UK. Where data is transferred internationally, GoHighLevel relies on standard contractual clauses and other appropriate safeguards.
Stripe — our payment processor. When you make a purchase, your payment card details are processed directly and securely by Stripe. We do not store your full card details on our own systems. Stripe is a US-based company and operates under its own privacy policy and data processing terms, which include appropriate safeguards for international data transfers.
ClientClub — the platform hosting The Empowered Leader's Circle community. When you join the community, your name and email address are processed by ClientClub in accordance with their own privacy terms.
We do not sell your personal data to any third party.
Our key service providers — GoHighLevel and Stripe — are based in the United States. When your personal data is transferred to these providers, it is processed on servers that may be located outside the United Kingdom. We ensure that appropriate safeguards are in place for these transfers, including reliance on standard contractual clauses approved by the ICO, to protect your data in accordance with UK GDPR requirements.
We retain your personal data only for as long as is necessary to fulfil the purposes for which it was collected, including to satisfy any legal, accounting, or reporting requirements. In general, we retain customer transaction records for six years in line with HMRC requirements. Course enrolment and progress data is retained for the duration of your access period and for a reasonable period thereafter. Contact form and funnel opt-in submissions are retained for no longer than two years unless an ongoing relationship develops.
Under the UK GDPR, you have the following rights in relation to your personal data. You may exercise any of these rights by contacting us at [email protected]. We will respond to all valid requests within one calendar month.
| Right | What It Means |
|---|---|
| Right to be informed | Know how we use your data — which is the purpose of this Privacy Policy |
| Right of access | Request a copy of the personal data we hold about you (a Subject Access Request) |
| Right to rectification | Ask us to correct any inaccurate or incomplete data |
| Right to erasure | Ask us to delete your data where there is no compelling reason to continue processing it |
| Right to restrict processing | Ask us to limit how we use your data in certain circumstances |
| Right to data portability | Request that we transfer your data to another organisation in a machine-readable format |
| Right to object | Object to our processing of your data where we rely on legitimate interests |
| Right to withdraw consent | Withdraw marketing consent at any time without affecting the lawfulness of prior processing |
If you are unhappy with how we have handled your personal data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK's supervisory authority for data protection matters. You can contact the ICO at ico.org.uk or by calling 0303 123 1113.
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will post any updates on this page with a revised effective date. We encourage you to review this policy periodically.
For any questions, concerns, or requests relating to this Privacy Policy or your personal data, please contact us at [email protected] or write to us at 1 Delaval Road, Whitley Bay NE26 2NG.
EI-UNLEASHED · 1 Delaval Road, Whitley Bay NE26 2NG · [email protected] · 0191 535 2954 © 2026 EI-UNLEASHED. All Rights Reserved.